Boutique Hotels
All hotel types
BO

Boutique Hotels

The property is the personality.

Boutique Hotels
WHO BOOKS THIS WAY

Curious travellers who want a stay worth talking about. Small inventory, high margins, and big-brand competitors with budgets you can’t match.

THE STRATEGY

With only a handful of rooms, a generic pitch wastes every rupee. Your boutique hotel needs one clear voice across every touchpoint, from the Instagram grid and Google listing to the guest directory on the nightstand.

PLANS FOR BOUTIQUE HOTELS

Every service, with the plan we recommend for your boutique hotel.

Switch tabs to see full pricing and deliverables for each service. The tiers we recommend for boutique hotels are highlighted.

Social Media Marketing

Boutique hotel social media marketing in your own voice. No stock hospitality captions.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹25,000
  • Social media strategy & planning
  • Monthly content calendar
  • Content creation & copywriting
  • 4 posts
  • 8 reels
  • 15 Stories
  • Community management
  • Social media reporting & analytics
  • 2 competitor benchmarking
  • Festive & seasonal campaigns
Get a proposal
Recommended
Platinum

Platinum

₹60,000
  • Social media strategy & planning
  • Monthly content calendar
  • Content creation & copywriting
  • Creative design
  • 6 posts
  • 12 reels
  • Stories & daily updates
  • Community management
  • Social media reporting & analytics
  • 4 competitor benchmarking
  • Festive & seasonal campaigns
  • Staycation campaigns
  • Intimate events & experience promotions
  • Spa & wellness promotions
  • Influencer coordination
Get a proposal
Custom

Custom

Pricing on request
  • Social media strategy & planning
  • Monthly content calendar
  • Content creation & copywriting
  • Creative design
  • Posts as per your plan
  • Reels as per your plan
  • Stories & daily updates
  • Community management
  • Social media reporting & analytics
  • Competitor benchmarking (custom set)
  • Festive & seasonal campaigns
  • Staycation campaigns
  • Intimate events & experience promotions
  • Spa & wellness promotions
  • Influencer coordination
Get a proposal

SEO

Rank for “boutique hotel in [city]” and the niche searches your guests actually use.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹25,000
  • Full technical audit with priority fixes & core code cleanup
  • Schema + Robots.txt Optimization
  • 3 high-intent SEO blogs/articles per month with FAQ schema
  • 15 high-quality, relevant backlinks per month
  • 15 keywords ( 10 primary + 5 secondary )
  • Standard page-speed optimization, basic monitoring
  • GBP optimization for local visibility + 5 GBP Posts
  • 2 competitors tracked per month
  • Setup + monitoring + monthly insights report
  • Booking/enquiry CTA & landing page recommendations
  • Strategic internal linking across the site
  • Detailed Report Discussions (Once in a month)
  • Foundational GEO
Get a proposal
Recommended
Platinum

Platinum

₹60,000
  • Advanced technical SEO, speed, crawlability & Core Web Vitals fixes + continuous optimization
  • Schema + Robots.txt Optimization
  • 6 high-intent SEO blogs/articles per month with FAQs
  • 40 high-quality, relevant backlinks per month
  • 25 keywords (15 primary + 10 secondary)
  • AEO for top 10 primary keywords for maximum AI-answer coverage
  • Content structured for AI-answer eligibility
  • GBP + local search optimization + 12 GBP Posts
  • 5 competitors tracked per month
  • AI-driven report with YoY & MoM growth intelligence (Every 15 Days)
  • Booking/enquiry CTA & landing page recommendations
  • Strategic internal linking across the site
  • Detailed Report Discussions (Once in a month)
  • Virtual meet every 15 days to discuss updates
  • Foundational GEO
Get a proposal
Custom

Custom

Pricing on request
  • Advanced technical SEO, speed, crawlability & Core Web Vitals fixes + continuous optimization
  • Schema + Robots.txt Optimization
  • High-intent SEO blogs/articles as per your plan, with FAQs
  • High-quality backlinks as per your plan
  • Custom keyword set
  • AEO for your top primary keywords for maximum AI-answer coverage
  • Content structured for AI-answer eligibility
  • GBP + local search optimization + GBP Posts as per your plan
  • Custom competitor set tracked monthly
  • AI-driven report with YoY & MoM growth intelligence (Every 15 Days)
  • Booking/enquiry CTA & landing page recommendations
  • Strategic internal linking across the site
  • Detailed Report Discussions (Once in a month)
  • Virtual meet
  • Foundational GEO
Get a proposal

PPC

Tight, targeted ads that reach travellers who value design, food and character.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹20,000
  • Ad account setup
  • 2 Platforms ad management
  • Remarketing & Retargeting
  • Budget & Bid Management
  • Lead Generation & Direct Booking Campaigns
  • Revenue & ROAS Optimisation
  • Ad Performance Reporting
Get a proposal
Recommended
Platinum

Platinum

₹30,000
  • Ad account setup
  • 4 Platforms ad management
  • Paid Media Strategy
  • Creative & Ad Copy Strategy
  • Landing Page & Conversion Optimisation
  • Remarketing & Retargeting
  • Budget & Bid Management
  • Lead Generation & Direct Booking Campaigns
  • Revenue & ROAS Optimisation
  • Ad Performance Reporting
Get a proposal
Custom

Custom

Pricing on request
  • Ad account setup
  • Multi-platform ad management (as per your plan)
  • Paid Media Strategy
  • Creative & Ad Copy Strategy
  • Landing Page & Conversion Optimisation
  • Remarketing & Retargeting
  • Budget & Bid Management
  • Lead Generation & Direct Booking Campaigns
  • Revenue & ROAS Optimisation
  • Ad Performance Reporting
Get a proposal

Content Shoot

Lifestyle photography for hotels that captures details, not just rooms.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold (full-day shoot)

₹60,000
  • 1 conceptual or 2 basic content shoots
  • Concept development
  • Creative direction
  • Shot lists
  • Moodboard
  • 30 edited images
  • 1 Main reel
  • 9 reels
  • Raw files (all shoot footage and images)
  • Event coverage
  • 500 GB cloud data storage
Get a proposal
Recommended
Platinum

Platinum (multi-day shoot)

₹1,00,000
  • 2 conceptual or 4 basic content shoots
  • Concept development
  • Creative direction
  • Shot lists
  • Moodboard
  • 60 edited images
  • 12 reels
  • Raw files (all shoot footage and images)
  • 1 Hero film
  • Drone photography*
  • Drone videography*
  • Podcast shoot
  • OTA photography
  • Event coverage
  • Model shoots
  • 2 TB cloud data storage
Get a proposal
Custom

Custom

Pricing on request
  • Conceptual or basic shoots as per your plan
  • Concept development
  • Creative direction
  • Shot lists
  • Moodboard
  • Edited images as per your plan
  • Reels as per your plan
  • Raw files (all shoot footage and images)
  • Hero film
  • Drone photography*
  • Drone videography*
  • Podcast shoot
  • OTA photography
  • Event coverage
  • Model shoots
  • Cloud data storage as per your plan
Get a proposal

*Drone shoots subject to local permissions and weather.

Influencer Marketing

Hotel influencer collaboration with creators whose audience matches your guest.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹10,000
  • Influencer strategy
  • Influencer discovery & research
  • Influencer shortlisting
  • 3 nano/micro influencers
  • Influencer coordination
  • Negotiation & commercial management
  • Content approval
  • Performance reporting
Get a proposal
Recommended
Platinum

Platinum

₹20,000
  • Influencer strategy
  • Influencer discovery & research
  • Influencer shortlisting
  • 6 nano/micro influencers
  • 1 Macro/Celebrity influencer
  • Content brief development
  • Influencer coordination
  • Negotiation & commercial management
  • Content approval
  • Campaign tracking
  • Performance reporting
  • UGC generation
Get a proposal
Custom

Custom

Pricing on request
  • Influencer strategy
  • Influencer discovery & research
  • Influencer shortlisting
  • Nano/micro influencers as per your plan
  • Macro/celebrity influencers as per your plan
  • Content brief development
  • Influencer coordination
  • Negotiation & commercial management
  • Content approval
  • Campaign tracking
  • Performance reporting
  • UGC generation
Get a proposal

YouTube Marketing

Short stories about your people, spaces and neighbourhood.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹10,000
  • Channel setup & optimisation
  • Channel branding
  • 4 video uploads
  • Basic Video SEO
  • Monthly performance analytics
Get a proposal
Recommended
Platinum

Platinum

₹20,000
  • YouTube channel strategy
  • Channel setup & optimisation
  • Channel branding
  • Video content strategy
  • 8 video uploads
  • Video SEO
  • Thumbnail design
  • Playlist strategy
  • Channel management
  • YouTube ads management
  • Performance analytics every 15 days
Get a proposal
Custom

Custom

Pricing on request
  • YouTube channel strategy
  • Channel setup & optimisation
  • Channel branding
  • Video content strategy
  • Video uploads as per your plan
  • Video SEO
  • Thumbnail design
  • Playlist strategy
  • Channel management
  • YouTube ads management
  • Performance analytics
Get a proposal

Website Design

A website as distinct as your property, with direct booking built in.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹60,000
  • Hotel website design up to 12 pages
  • UX/UI design
  • Mobile-first design
  • Events pages
  • 2 Contact Us/lead-generation forms
  • WhatsApp integration
  • Booking engine integration
  • Website speed optimisation
  • SEO-friendly architecture
  • Analytics & conversion tracking
Get a proposal
Recommended
Platinum

Platinum

₹1,00,000
  • Hotel website design up to 24 pages
  • Website redesign
  • UX/UI design
  • Mobile-first design
  • Hotel booking journey optimisation
  • Events pages
  • 4 Contact Us/lead-generation forms
  • 2 Landing-page designs
  • WhatsApp integration
  • Booking engine integration
  • CRM/API integrations
  • Website speed optimisation
  • SEO-friendly architecture
  • Analytics & conversion tracking
Get a proposal
Custom

Custom

Pricing on request
  • Hotel website design, custom page count
  • Website redesign
  • UX/UI design
  • Mobile-first design
  • Hotel booking journey optimisation
  • Events pages
  • Lead-generation forms as per your plan
  • Landing-page designs as per your plan
  • WhatsApp integration
  • Booking engine integration
  • CRM/API integrations
  • Website speed optimisation
  • SEO-friendly architecture
  • Analytics & conversion tracking
Get a proposal

Pre-Opening

Build a following and a waitlist before your doors open.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹20,000
  • Pre-opening marketing strategy
  • Brand launch strategy
  • Digital launch roadmap
  • Social media pre-launch campaign
  • Coming-soon campaign
  • Brand photography (basic)
  • Property shoot
  • Room & F&B content creation
  • Influencer strategy
  • Google Business Profile setup
Get a proposal
Recommended
Platinum

Platinum

₹30,000
  • Pre-opening marketing strategy
  • Brand launch strategy
  • Digital launch roadmap
  • Social media pre-launch campaign
  • Coming-soon campaign
  • Brand photography
  • Property shoot
  • Room & F&B content creation
  • Influencer strategy
  • PR/digital buzz campaigns
  • Google Business Profile setup
  • Recruitment branding
  • Post-opening campaign strategy
Get a proposal
Custom

Custom

Pricing on request
  • Pre-opening marketing strategy
  • Brand launch strategy
  • Digital launch roadmap
  • Social media pre-launch campaign
  • Coming-soon campaign
  • Brand photography
  • Property shoot
  • Room & F&B content creation
  • Influencer strategy
  • PR/digital buzz campaigns
  • Google Business Profile setup
  • Recruitment branding
  • Post-opening campaign strategy
  • Launch event coverage
  • Multi-city/OTA launch rollout
Get a proposal

LinkedIn Marketing

Win intimate offsites, small events and brand partnerships.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹20,000
  • LinkedIn strategy
  • Corporate brand positioning
  • Company page management
  • Content calendar
  • 12 posts & 3 videos
  • Corporate storytelling
  • Leadership communication
  • GM / leadership profiles
  • Employer branding
  • Employee advocacy
  • Recruitment communication
  • Awards & achievements
  • Analytics & reporting
Get a proposal
Recommended
Platinum

Platinum

₹30,000
  • LinkedIn strategy
  • Corporate brand positioning
  • Company page management
  • Content calendar
  • 15 posts & 5 videos
  • Corporate storytelling
  • Leadership communication
  • GM / leadership profiles
  • Employer branding
  • Employee advocacy
  • Recruitment communication
  • Awards & achievements
  • CSR communication
  • Sustainability communication
  • Corporate events
  • MICE communication
  • Business partnerships
  • Industry thought leadership
  • Hotel milestones
  • LinkedIn ads campaigns
  • Analytics & reporting
Get a proposal
Custom

Custom

Pricing on request
  • LinkedIn strategy
  • Corporate brand positioning
  • Company page management
  • Content calendar
  • Posts & videos as per your plan
  • Corporate storytelling
  • Leadership communication
  • GM / leadership profiles
  • Employer branding
  • Employee advocacy
  • Recruitment communication
  • Awards & achievements
  • CSR communication
  • Sustainability communication
  • Corporate events
  • MICE communication
  • Business partnerships
  • Industry thought leadership
  • Hotel milestones
  • LinkedIn ads campaigns
  • LinkedIn lead-generation outreach
  • Analytics & reporting
Get a proposal

Brand Collaterals

Menus, directories and stationery that feel like the stay itself.

Recommended: Gold, Platinum, Custom Full service page
Gold

Gold

₹20,000
  • Brand guidelines
  • 1 Hotel brand presentation
  • 1 Corporate brochure
  • 1 Hotel brochure
  • 1 F&B menu
  • 2 Menu cards
  • 2 Tent cards
  • 2 Flyers
  • 2 Posters
  • 1 Standee
  • 1 Digital invitation
  • 1 Event invitation
  • 1 Wedding collateral
  • 4 Banquet collateral
  • 4 Spa collateral
  • 4 Room collateral
  • 2 In-room dining collateral
  • 1 Welcome card
  • 1 Guest communication material
  • 4 Signage & wayfinding
Get a proposal
Recommended
Platinum

Platinum

₹50,000
  • Brand guidelines
  • 1 Hotel brand presentation
  • 1 Corporate brochure
  • 1 Hotel brochure
  • 1 F&B menu
  • 3 Menu cards
  • 4 Tent cards
  • 4 Flyers
  • 4 Posters
  • 1 Standee
  • 1 Digital invitation
  • 1 Event invitation
  • 1 Wedding collateral
  • 4 Banquet collateral
  • 4 Spa collateral
  • 4 Room collateral
  • 2 In-room dining collateral
  • 1 Welcome card
  • 1 Guest communication material
  • 4 Signage & wayfinding
  • 1 Outdoor branding
  • 4 Digital screens
  • 2 Emailers
  • 2 Corporate gifting collateral
  • 4 Social media templates
  • 2 Campaign key visuals
  • Logo & brand identity
Get a proposal
Custom

Custom

Pricing on request
  • All items, quantities as per your plan
  • Brand guidelines
  • Hotel brand presentations
  • Sales presentations
  • Corporate brochures
  • Hotel brochures
  • F&B menus
  • Menu cards
  • Tent cards
  • Flyers
  • Posters
  • Standees
  • Digital invitations
  • Event invitations
  • Wedding collateral
  • Banquet collateral
  • Spa collateral
  • Room collateral
  • In-room dining collateral
  • Welcome cards
  • Guest communication material
  • Signage & wayfinding
  • Outdoor branding
  • Digital screens
  • Emailers
  • Corporate gifting collateral
  • Social media templates
  • Campaign key visuals
  • Logo & brand identity
Get a proposal
WHY CHOOSE US?

Boutique hotel marketing, built around your story.

01

One voice, everywhere

Hover / tap

From Instagram to your in-room directory, every touchpoint speaks in the same distinct brand voice.

02

Small inventory, sharp focus

Hover / tap

Budgets are aimed at the searches and creators that match your guest, not broad reach.

03

No templates, ever

Hover / tap

Every design and campaign starts from your property’s own story. Backed by Hospitality Minds, trusted by 800+ hotels.

RECOMMENDATION BY STAR RATING
Service3 Star4 Star5 Star
Social Media MarketingGoldGoldPlatinum
SEOGoldGoldPlatinum
PPCGoldGoldPlatinum
Content ShootGoldGoldPlatinum
Influencer MarketingGoldGoldPlatinum
YouTube MarketingGoldGoldPlatinum
Website DesignGoldGoldPlatinum
Pre-OpeningGoldGoldPlatinum
LinkedIn MarketingGoldGoldPlatinum
Brand CollateralsGoldGoldPlatinum
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Next step

Not sure where to start?

Tell us your property type and goals. Our hotel marketing team will suggest the right services and tier.

Get a proposal